Why It’s a Good Idea to Use a Pinterest Ad Agency
Pinterest ad agency an opportunity for brands to engage with its visually-engaged audience through ad formats that seamlessly integrate into the search and discovery experience, including promoted pins and promoted video pins. Ideal for aspirational, inspirational and luxury markets, the platform allows marketers to grow social awareness, nurture interest, drive traffic and increase visibility of their brand.
Pinterest’s unique space is often overlooked, but when leveraged effectively it can deliver significant leads and conversions for your clients. The platform’s algorithm chooses which ads to display in a user’s home feed based on their historical searches, meaning your clients’ Pinterest marketing campaigns will be placed alongside content that is relevant and valuable to them.
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The average Pinterest user has a high level of purchase intent, with 7 out of 10 Pinners reporting that they plan to make a purchase within the next 6 months. In addition, 85% of users say they use Pinterest to research and plan for future projects and purchases. Consequently, your clients’ Promoted Pins can have a considerable impact on the customer journey, with 85% of people who click on a Promoted Pin saying they feel like they found the content useful and helpful.
However, a successful campaign requires a lot of time and resources to manage, which is why it’s a good idea to rely on a trusted agency to run your Pinterest advertising campaign. WebFX, for example, has years of experience creating a variety of different social media campaigns, allowing them to create engaging Pins that will appeal to your customers’ interests.
